Cox Enterprises to Sell Saving Source Direct to MailSouth

ATLANTA (May 19, 2009) – Cox Enterprises, Inc. announced today it has reached a definitive agreement to sell Tarboro, N.C.-based Saving Source Direct to MailSouth, headquartered in Helena, Ala. The transaction is expected to close May 26, 2009.

“Cox Enterprises greatly values the contributions that the employees of Saving Source Direct have made to our company,” said Doug Franklin, executive vice president, Cox Newspapers. “More than ever, consumers rely on value-oriented content. MailSouth has twenty years of success and distributes direct mail packages to 17 million households in 26 states.”

Saving Source Direct, formerly known as PAGAS Mailing Services, is the local source for valueoriented content and coupons in more than 100 markets throughout North Carolina. Top markets include Greensboro, Winston-Salem, Wilmington, Asheville, Greenville, Goldsboro, Rocky Mount and Elizabeth City. Each month Saving Source Direct reaches more than three million homes. The company also provides solo mailing services for targeted demographics and customer lists. Prior to the expected sale, Saving Source Direct was managed as part of Cox North Carolina Newspapers, a publishing unit of Cox Media Group, Inc.

Said MailSouth’s CEO Albert Braunfisch, “We’ve enjoyed a long partnership with Saving Source Direct, and for several years, we’ve worked together to the benefit of many shared clients. The addition of the terrific markets they have built throughout North Carolina will push our advertising program over 20 million rural and suburban households, so we’re excited about this opportunity.”

As announced in 2008, Cox Enterprises’ newspapers in Texas, North Carolina and Colorado continue to be marketed for sale. Citigroup has been retained to assist Cox Enterprises with the marketing of these assets.

About Cox Enterprises: (www.coxenterprises.com)
Cox Enterprises, Inc. is a leading communications, media and automotive services company. With revenues exceeding $15 billion and more than 77,000 employees, the company’s major operating subsidiaries include Cox Communications, Inc. (cable television distribution, telephone, high-speed Internet access, commercial telecommunications, advertising solutions and the Travel Channel); Manheim, Inc. (vehicle auctions, repair and certification services and web-based technology products); Cox Media Group, Inc. (television stations, digital media,
newspapers, advertising sales rep firms and majority-owned, publicly-traded Cox Radio, Inc.); and AutoTrader.com (online automotive classifieds and related publications). Additionally, Cox’s Internet operations include Kudzu.com and Adify Corporation, a unit of Cox TMI, Inc.

About MailSouth: (www.mailsouth.com)
MailSouth, Inc. is the largest independent provider of shared mail services nationwide. An integrated marketing solutions provider of print, digital and online media, the company has partnered with clients to deliver reliable advertising solutions since 1988.


Cox Media Contact:
Bobby Amirshahi
(678) 645-4518
bobby.amirshahi@coxinc.com

Cox Investor Contact:
Richard Jacobson
(678) 645-0111
richard.jacobson@coxinc.com

MailSouth Contact:
Albert Braunfisch
(205) 620-6200 x7551
abraun@mailsouth.com

Direct Mail Leader Fosters Sense of Community with Launch of New Website

HELENA, AL (January 1, 2009) MailSouth, a multimedia solutions provider, launches a new community website called MyCitySafari.com on January 28th.

An engaging, user-powered site specializing in local flavor,MyCitySafari.com features include a business directory, area event listings, contests and local organizational information.

The site also has some social networking capabilities. Highlighted residents called "Scouts" add color and interest to the site by sharing their thoughts, expertise and experiences. All residents are encouraged to "join the journey and explore your community" in keeping with the site's playful safari theme.

"It's a unique website" said Tom Settle, MailSouth's President, "because it brings together some of the most relevant and desirable benefits needed at this time from a decidedly local level. There's a great deal of fun, social sites out there. There's also a great deal of sites devoted to helping you save money.MyCitySafari.com is both, and it's right in your neighborhood."

"Our busy lifestyles often leave us short of time and money," Settle explains. "Consumers need a community site giving them news, deals and entertainment on things they care about while businesses need effective media options to drive prospects and traffic.MyCitySafari.com serves these groups by providing a platform for them to showcase content and connect."

MyCitySafari.com is a resource delivering a practical perk in today's economy. More than ever, people are looking for coupons, incentives and deals, and the internet is a proven destination to begin connections between consumers and businesses.

Three communities are represented in the site's initial launch. They are Paducah, Kentucky, Champaign-Urbana, Illinois and Ft. Collins, Colorado.

For more information about MailSouth orMyCitySafari.com, please contact Amy Pyrz.

Visit MyCitySafari.com Today!

ABOUT MAILSOUTH:
MailSouth, Inc. is the largest independent provider of shared mail services nationwide. An integrated marketing solutions provider of print, digital and online media, the company has partnered with clients to deliver reliable advertising solutions since 1988. MailSouth is a private company owned by New Mountain Capital, L.L.C. For more information, visit www.mailsouth.com.

Contact:
Amy Pyrz
Digital Strategy Manager
MailSouth/MyCitySafari
(972) 578-0923
apyrz@mailsouth.com
www.MailSouth.com / www.MyCitySafari.com

Announcing the NEW MailSouth Shared Plus Program
Helena, AL (October 17, 2008) - Today MailSouth announced the launch of the Shared Plus program.

This program has been developed to address the needs of its clients that have a desire to reach specific geography where shared mail programs are not available. During the introductory phase, the program will ad 1.2 million households that will run from end of December 2008 through June 2009.

A variety of MailSouth products will be available to cost effectively reach select households. Clients will have the opportunity to use MailSouth's proprietary targeting platform to target at a carrier route and/or ZIP code level.

The project is another illustration of the MailSouth commitment to offer advertisers greater access to the rural consumer.

Advertising To Benefit Breast Cancer Awareness Month Helena, AL (Sept. 30, 2008) - MailSouth today announced advertising space appearing in 9/30, 10/16 and 10/29 mailings will benefit breast cancer awareness. The donated advertising promotes the importance of regular screenings and early detection. Roughly 39 million households will receive this information. October is National Breast Cancer Awareness Month (NBCAM). Since the program began in 1985, mammography rates have more than doubled for women age 50 and older and breast cancer deaths have declined. MailSouth is honored to assist this exciting progress. Planning efforts are already underway for 2009 partnerships with breast cancer organizations. About MailSouth MailSouth is the largest independent provider of shared mail services nationwide, providing clients with reliable advertising vehicles and consumers with valuable money-saving promotional offers and coupons. Working with various charities, MailSouth is dedicated to providing information and opportunities that enhance and advance the greater good. For more information, visit www.mailsouth.com.

MailSouth Chosen by Birmingham Magazine as one of "50 Companies We Admire"
From Birmingham Magazine:
MailSouth, Inc., headquartered in Birmingham and established in 1988, is the nation's largest publisher of mailed marketing circulars in the rural and suburban U.S. MailSouth delivers advertising packages monthly to approximately 10 million households in over two hundred predominantly Southern and Midwestern rural and suburban markets. New Mountain acquired a majority ownership position in MailSouth in March 2005. Visit Birmingham Magazine's website.
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MailSouth Voted One of the Best Companies for Working Families
in the Birmingham Area
MailSouth has once again been voted one of the Best Companies to work for by Birmingham Parent Magazine. We were awarded this honor in 2004 and have been awarded again for 2005. Kim Bailey, Dawn Stewart and Allison Zilinskas of Human Resources accepted the honor at a luncheon in November.
From Birmingham Parent Magazine:
The 275 employees at this direct mail company can take advantage of a child care referral program, eldercare referral program, a sick leave bank and even tuition reimbursement for employees. Flextime and work-at-home/telecommuting opportunities help keep work options flexible for employees when they need it. Visit the Birmingham Parent Magazine website.
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