MailSouth Chosen by Birmingham Magazine as one of "50 Companies We Admire"
From Birmingham Magazine:
MailSouth, Inc., headquartered in Birmingham and established in 1988, is the nation's largest publisher of mailed marketing circulars in the rural and suburban U.S. MailSouth delivers advertising packages monthly to approximately 10 million households in over two hundred predominantly Southern and Midwestern rural and suburban markets. New Mountain acquired a majority ownership position in MailSouth in March 2005.
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MailSouth and Cap Media Join Forces
Albert Braunfisch, President of CAP Media, Inc., and Tom Settle, President of MailSouth, Inc., recently announced that MailSouth has acquired CAP Media and will continue to operate and develop all of its shared mail market areas. Mr. Settle will remain in his role as President and will focus his attention on the day-to-day operation of the combined company. Mr. Braunfisch will join the organization as Chief Executive Officer and will be responsible for future strategic development including: acquisitions, partnerships and other external relationships. Both gentlemen will sit on MailSouth’s Board of Directors.
The markets will transition to MailSouth beginning with the August 2005 mail dates. These additional market areas in Arkansas, Colorado, Iowa, Illinois, Kansas, Kentucky, Louisiana, Missouri, Nebraska, Ohio, Oklahoma, Tennessee, Texas, Virginia and Wyoming increase MailSouth’s reach to just over 17 million households in 25 states. The CAP Media offices in Little Rock, Arkansas, will remain open and will serve as a western support hub for MailSouth’s continuing operations; the existing sales force and support personnel will continue to provide uninterrupted service to CAP Media’s client base. Since the vast majority of CAP’s 5 million households were already produced in MailSouth’s four production facilities, no near-term changes are expected with respect to mail production.
Mr. Settle commented on MailSouth’s rapid growth by saying, “Adding CAP Media to MailSouth’s family this soon after our acquisition of Focus On Results demonstrates the dedication of our people and the organization’s ability to execute an aggressive growth plan. I’m really excited about the accomplishment and the new opportunities it represents. Even more, getting Albert to join the team and help me shoulder the leadership of the company is truly a coup. We’ve known each other for several years, and I think our talents and passions are amazingly complementary to each other.”
Mr. Braunfisch added, “Our shareholders were really not shopping for acquirers, but the synergy and combined strength that we knew we could achieve with MailSouth just made it an opportunity that was too attractive to miss. I’m genuinely energized by the landscape I see in front of us.”
CAP Media and MailSouth both specialize in shared mail advertising services in which advertising circulars and flyers of multiple retailers and service businesses are collated into a single package and then direct mailed to every household in a given market area with targeting selectivity by postal zip code, neighborhood or specific demographic variable.
About MailSouth:
Established in March 1988, with corporate offices in Helena, Alabama, MailSouth specializes in targeted rural shared mail distribution to the Southeastern states of Alabama, Mississippi, Louisiana, Tennessee, Kentucky, Georgia and Florida and the Midwestern states of Ohio, Illinois, Indiana, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, Missouri and Michigan. With the addition of the new markets, MailSouth will now serve over 17 million unduplicated households in 25 states with markets ranging from monthly to weekly circulation. MailSouth’s program provides to its clients cost effective access to geographically targeted, rural consumers. Visit MailSouth on the web at http://www.mailsouth.com.
About CAP Media:
Founded in 1995, CAP Media, Inc. delivers rural shared mail distribution to over 5 million households in 14 states. The company is based in Little Rock, Arkansas. Visit CAP Media on the web at http://www.capmedia.com.
For further information contact:
MailSouth, Inc.
Thomas K. Settle, President
5901 Hwy. 52 East
Helena, AL 35080
(205) 620-6200
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MailSouth Acquires Assets From Focus On Results
Joe Moody, President of Focus On Results, Inc. and Tom Settle, President of MailSouth, Inc. are pleased to announce that MailSouth has acquired certain assets—including all shared mail market areas—of Focus On Results.
The markets will transition from Focus On Results to MailSouth beginning with the May 2005 mail dates. These additional market areas in South Carolina, Georgia and Kentucky increase MailSouth’s reach to over 11,500,000 households in seventeen states. The Focus On Results production facility and other support structures will remain in place ensuring a smooth transition for the existing client base.
Focus On Results and MailSouth both specialize in shared mail advertising services in which advertising circulars and flyers of multiple retailers and service businesses are collated into a single package and then direct mailed to every household in a given market area with targeting selectivity by postal zip code, neighborhood or specific demographic variable.
When asked about MailSouth’s continuing growth in the Southeast, Mr. Settle said, “These new markets compliment the existing MailSouth programs in nearby states and provide a springboard for even more growth in the region. We are excited about all the new opportunities—both clients and geography.”
Mr. Moody noted, “We believe that adding our markets to the growing MailSouth family will provide even more opportunities and value for our clients. We’re excited to see our long relationship with MailSouth take this next step.”
Mr. Settle added, “Our goal is have a seamless transition for our new Focus On Results clients. As we continue to execute our aggressive strategic plan, we know it would not be possible without a base of employees whose dedication and talent have paralleled the growth of the company. This can only lead to more value for both our customers and stakeholders.”
About MailSouth:
Established in March 1988, with corporate offices in Helena, Alabama, MailSouth specializes in targeted rural shared mail distribution to the Southeastern states of Alabama, Mississippi, Louisiana, Tennessee, Kentucky, Georgia and Florida and the Midwestern states of Ohio, Illinois, Indiana, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, Missouri and Michigan. With the addition of the new markets, MailSouth will now serve over 11.5 million unduplicated households in 285 different rural market areas on a monthly basis. MailSouth’s program provides to its clients cost effective access to geographically targeted, rural consumers. Visit MailSouth on the web at http://www.mailsouth.com.
About Focus On Results:
Established in 1995, with corporate offices in Clover, South Carolina, Focus On results has specialized in the production and distribution of “shared mail” that aims marketing efforts toward specific groups thereby maximizing return and success. Its short road from a startup to a viable company is clear evidence of the effectiveness of the shared mail-advertising medium and the determination of the employees of Focus On Results to build value for its customers and investors.
For further information contact:
MailSouth, Inc.
Thomas K. Settle, President
5901 Hwy. 52 East
Helena, AL 35080
(205) 620-6200
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MailSouth Voted One of the Best Companies for Working Families in the Birmingham Area
MailSouth has once again been voted one of the Best Companies to work for by Birmingham Parent Magazine. We were awarded this honor in 2004 and have been awarded again for 2005. Kim Bailey, Dawn Stewart and Allison Zilinskas of Human Resources accepted the honor at a luncheon in November.
From Birmingham Parent Magazine:
The 275 employees at this direct mail company can take advantage of a child care referral program, eldercare referral program, a sick leave bank and even tuition reimbursement for employees. Flextime and work-at-home/telecommuting opportunities help keep work options flexible for employees when they need it.
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