Court Square sees opportunities to continue company’s growth trajectory
Helena, Alabama (October 29, 2010)--MailSouth, a leader in shared mail advertising for rural and suburban markets, announced today that it has entered into a definitive agreement to be acquired by funds affiliated with Court Square Capital Partners, a leading private equity firm. This acquisition will enable MailSouth to continue its already rapid growth rate while enhancing its commitment to customer success. The existing MailSouth management team, under the leadership of CEO Albert Braunfisch and President Tom Settle, will continue in its role and partner with Court Square to drive the next phase of MailSouth’s expansion.
“MailSouth is committed to growing markets and frequency across rural America with a goal of offering advertisers greater access to the rural consumer,” said Albert Braunfisch, MailSouth’s CEO. “We have significantly improved and grown our business since 2005 through our partnership with New Mountain Capital, adding more than 10 million homes to our coverage area, increasing our frequency and audience, upgrading our facilities, and more than doubling revenues and earnings. We believe Court Square will enable us to continue to build upon our strong platform as there are significant opportunities to provide more value to our customer base by expanding our product offering and entering new markets.”
The transaction will bring to a close MailSouth’s successful partnership with New Mountain Capital. Over the course of New Mountain’s investment in MailSouth from 2005 to today, the Company experienced significant organic growth and business building, completed three acquisitions, and significantly enhanced its operations and capabilities.
Robert W. Baird & Co. acted as exclusive financial advisor to MailSouth for the transaction.
About MailSouth, Inc.
MailSouth, Inc. is the largest independent provider of shared mail services nationwide, having partnered with clients to deliver reliable advertising solutions since 1988. MailSouth’s business success stems from a simple premise - provide measureable results and a solid return on the customer’s marketing investment. MailSouth is uniquely positioned with access to over 20 million U.S. households in 27 states and over 400 markets. The Company’s 98% household penetration in non-metro geographies is unsurpassed by other competitors. MailSouth’s 3,000+ client portfolio includes consumer packaged goods manufacturers, retailers and service providers across the United States.
For additional information, visit www.mailsouth.com.
About Court Square Capital Partners
Court Square Capital is one of the most experienced private equity firms in the industry. Since 1980, the group has invested in over 170 transactions across a wide array of sectors including: media, aerospace & defense, industrials, business services, technology, healthcare and travel. Court Square Capital currently manages over $4 billion of aggregate capital commitments and is based in New York, NY. For more information please refer to Court Square’s website at www.courtsquare.com.
About New Mountain Capital
New Mountain Capital is a New York-based private equity firm investing for long-term capital appreciation through direct investment in growth equity transactions, leveraged acquisitions, and management buyouts. The Firm currently manages private and public equity funds with approximately $8.5 billion in aggregate capital commitments. New Mountain seeks out the highest-quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies. For more information on New Mountain Capital, please visit www.newmountaincapital.com.
MailSouth is a registered trademark of MailSouth, Inc.
© 2010 MailSouth, Inc. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.
MailSouth Contact:
Albert Braunfisch
(205) 620-6200 x7551
abraun@mailsouth.com
Helena, Alabama (April 16, 2010) - MailSouth, a leading direct mail provider in rural America, today announced the company will increase Smart Market delivery frequency in two North Carolina markets (Greensboro and Goldsboro).
The announced increase in Smart Market mailer frequency was a response to consumer-driven demand for coupons and other money-saving advertising. Service providers and retailers are using more direct response media, such as direct mail, and increasing frequency of their advertising.
Local businesses will benefit from the efficiency of the shared mail weekly delivery and the precision of MailSouth targeting capabilities. Consumers will benefit from valuable money-saving offers.
MailSouth will begin the weekly shared mail program in the Goldsboro and Greensboro, North Carolina, markets starting May 11, 2010. The program will add 250,000 households to the weekly distribution list.
The company’s frequency growth in North Carolina began in February when the Winston-Salem market was added to the weekly delivery schedule. With the two new May additions, MailSouth will offer weekly shared mail frequency in 20 North Carolina markets.
Other weekly markets in North Carolina include: Denton, Denver, Gibsonville, Granite Falls, Hickory, High Point, Huntersville, Lenoir, Mocksville, Morganton, Mount Olive, Mooresville, Newton, Reidsville, Statesville, Taylorsville and Valdese.
As with monthly Smart Market programs, a variety of print products will be available to cost-effectively reach households. Businesses will have the opportunity to use MailSouth's proprietary targeting platform to reach consumers at a market, ZIP code, or a carrier route level.
MailSouth is committed to growing markets and frequency across rural America with a goal of offering advertisers greater access to the rural consumer.
ATLANTA (May 19, 2009) – Cox Enterprises, Inc. announced today it has reached a definitive agreement to sell Tarboro, N.C.-based Saving Source Direct to MailSouth, headquartered in Helena, Ala. The transaction is expected to close May 26, 2009.
“Cox Enterprises greatly values the contributions that the employees of Saving Source Direct have made to our company,” said Doug Franklin, executive vice president, Cox Newspapers. “More than ever, consumers rely on value-oriented content. MailSouth has twenty years of success and distributes direct mail packages to 17 million households in 26 states.”
Saving Source Direct, formerly known as PAGAS Mailing Services, is the local source for valueoriented content and coupons in more than 100 markets throughout North Carolina. Top markets include Greensboro, Winston-Salem, Wilmington, Asheville, Greenville, Goldsboro, Rocky Mount and Elizabeth City. Each month Saving Source Direct reaches more than three million homes. The company also provides solo mailing services for targeted demographics and customer lists. Prior to the expected sale, Saving Source Direct was managed as part of Cox North Carolina Newspapers, a publishing unit of Cox Media Group, Inc.
Said MailSouth’s CEO Albert Braunfisch, “We’ve enjoyed a long partnership with Saving Source Direct, and for several years, we’ve worked together to the benefit of many shared clients. The addition of the terrific markets they have built throughout North Carolina will push our advertising program over 20 million rural and suburban households, so we’re excited about this opportunity.”
As announced in 2008, Cox Enterprises’ newspapers in Texas, North Carolina and Colorado continue to be marketed for sale. Citigroup has been retained to assist Cox Enterprises with the marketing of these assets.
About Cox Enterprises: (www.coxenterprises.com)
Cox Enterprises, Inc. is a leading communications, media and automotive services company. With revenues exceeding $15 billion and more than 77,000 employees, the company’s major operating subsidiaries include Cox Communications, Inc. (cable television distribution, telephone, high-speed Internet access, commercial telecommunications, advertising solutions and the Travel Channel); Manheim, Inc. (vehicle auctions, repair and certification services and web-based technology products); Cox Media Group, Inc. (television stations, digital media,
newspapers, advertising sales rep firms and majority-owned, publicly-traded Cox Radio, Inc.); and AutoTrader.com (online automotive classifieds and related publications). Additionally, Cox’s Internet operations include Kudzu.com and Adify Corporation, a unit of Cox TMI, Inc.
About MailSouth: (www.mailsouth.com)
MailSouth, Inc. is the largest independent provider of shared mail services nationwide. An integrated marketing solutions provider of print, digital and online media, the company has partnered with clients to deliver reliable advertising solutions since 1988.
Cox Media Contact:
Bobby Amirshahi
(678) 645-4518
bobby.amirshahi@coxinc.com
Cox Investor Contact:
Richard Jacobson
(678) 645-0111
richard.jacobson@coxinc.com
MailSouth Contact:
Albert Braunfisch
(205) 620-6200 x7551
abraun@mailsouth.com
Helena, AL (October 17, 2008) - Today MailSouth announced the launch of the Shared Plus program.
This program has been developed to address the needs of its clients that have a desire to reach specific geography where shared mail programs are not available. During the introductory phase, the program will ad 1.2 million households that will run from end of December 2008 through June 2009.
A variety of MailSouth products will be available to cost effectively reach select households. Clients will have the opportunity to use MailSouth's proprietary targeting platform to target at a carrier route and/or ZIP code level.
The project is another illustration of the MailSouth commitment to offer advertisers greater access to the rural consumer.
Helena, AL (Sept. 30, 2008) - MailSouth today announced advertising space appearing in 9/30, 10/16 and 10/29 mailings will benefit breast cancer awareness. The donated advertising promotes the importance of regular screenings and early detection. Roughly 39 million households will receive this information.
October is National Breast Cancer Awareness Month (NBCAM). Since the program began in 1985, mammography rates have more than doubled for women age 50 and older and breast cancer deaths have declined.
MailSouth is honored to assist this exciting progress. Planning efforts are already underway for 2009 partnerships with breast cancer organizations.
About MailSouth
MailSouth is the largest independent provider of shared mail services nationwide, providing clients with reliable advertising vehicles and consumers with valuable money-saving promotional offers and coupons. Working with various charities, MailSouth is dedicated to providing information and opportunities that enhance and advance the greater good. For more information, visit www.mailsouth.com.
From Birmingham Magazine:
MailSouth, Inc., headquartered in Birmingham
and established in 1988, is the nation's
largest publisher of mailed marketing circulars
in the rural and suburban U.S. MailSouth
delivers advertising packages monthly to
approximately 10 million households in over
two hundred predominantly Southern and Midwestern
rural and suburban markets. New Mountain
acquired a majority ownership position in
MailSouth in March 2005. Visit Birmingham Magazine's website.
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MailSouth has once again been voted one
of the Best Companies to work for by Birmingham
Parent Magazine. We were awarded this
honor in 2004 and have been awarded again
for 2005. Kim Bailey, Dawn Stewart and Allison
Zilinskas of Human Resources accepted the
honor at a luncheon in November.
From Birmingham Parent Magazine:
The 275 employees at this direct mail
company can take advantage of a child care
referral program, eldercare referral program,
a sick leave bank and even tuition reimbursement
for employees. Flextime and work-at-home/telecommuting
opportunities help keep work options flexible
for employees when they need it. Visit the Birmingham Parent Magazine website.
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