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MailSouth DELIVERS rural America

MailSouth is a leader in providing direct mail and marketing services in rural America. For over 20 years we have partnered with a variety of businesses, from large national manufacturers to small local retailers, to deliver advertising messages to non-metro consumers. Our business success stems from a simple premise: we provide measureable results and a solid return on your marketing investment.

MailSouth is uniquely positioned with access to over 20 million U.S. households in 27 states and 400 markets. We have a 98% household penetration in non-metro geography that is second to none.

Our 3,000+ client portfolio includes consumer packaged goods manufacturers, retailers and service providers across the United States.

 

MailSouth business solutions

- Smart Market portfolio- shared mail
- solo mail

- Analytics- client database analysis
- target customer segmentation
- predictive response modeling
- mapping services
- custom research projects

Rethink RURAL

Rural geography is often associated with small towns and farm-like areas populated by consumers that are very different from those of the metro areas. It’s time to rethink “rural,” because rural America is changing! While differences between rural and metro population exist, they are much more subtle than commonly perceived. Advertisers cannot afford to ignore an opportunity with the rural population segment.

• Rural is where new industry is – all MailSouth markets include at least one manufacturer

• Presence of higher education establishments is driving employment and population growth - 71% of MailSouth markets are home to colleges and universities

• A large percentage of consumer spending power is outside the major metro areas – these consumers demand shopping choices and value offers

Partnering with MailSouth

As a full service marketing agency we create unique turnkey solutions for our clients. MailSouth delivers your messages to consumers where media options are limited to provide you with immediate, measureable, ROI-driven results. Consumers, in turn, benefit from valuable money-saving promotional offers and coupons.