Local Online Trends
Consumers are increasingly relying on local searches to make decisions about where to spend their money and time offline.**
• 86% of internet users search for local products and services
• Up from 70% in 2006
• More than 90% of the transactions resulting from these searches are completed offline.
While growth is slowing at most top internet sites, it is skyrocketing at sites that are focused:
• Social networking
• Blogging
• Local information
Consumers want to find content that is relevant and useful:
• Local news
• Local events
• Local deals
• Local businesses
• Local community connection
What is MyCitySafari.com?
MyCitySafari.com provides an interactive environment for local businesses and local consumers to exchange information and ideas. It's a place to meet, shop, connect and explore. All the content is provided and nurtured by the local community.
Why Join MyCitySafari.com?
It's a jungle out there. MyCitySafari.com understands that local businesses need to reach consumers. Consumers are on MyCitySafari.com!
Our mission is to arm consumers with the useful information that is affecting their purchasing decisions - and your bottom line. MyCitySafari.com provides the tools that are desired by internet users*:
• User Ratings/Reviews - 64%
• Special Offers/Coupons - 61%
• Product Video - 44%
• Ability to Subscribe to Email Alerts - 39%
These features, along with other resourceful and fun tools, were selected to specifically enhance the user experience and ultimately generate new sales for area businesses.
Enjoy the Benefits of MyCitySafari.com:
Enhance your marketing strategy by adding MyCitySafari.com online advertising to your media mix.
• Increase market reach
• Layer in more frequency
• Create awareness for deals and offers
• Control delivery of your message to drive results
• Generate incremental revenue
• Foster online relationships
Current MyCitySafari.com Communities Include:
• Champaign-Urbana, IL
• Fort Collins, CO
• Paducah, KY
...and we have plans to make camp in other communities soon
MyCitySafari.com Advertising Opportunities
Local online consumers are shopping for products and services that YOU can provide. At MyCitySafari.com, we are committed to helping bring these local needs and local solutions together. We have packages for every budget (even FREE!) depending on your needs and desired results.
MyCitySafari provides interactive advertising solutions to meet the unique needs of each of our clients. We can assist companies who want to create awareness, drive traffic, communicate special offers or sales and ultimately... drive positive response.
Explore MyCitySafari.com Products Now!
*Source: Content and tools most desired by Web Site Users; eMarketer Q307, Feb 2008
**Source: *WebVisible and Nielsen/NetRatings survey, 2007. **The Next Wave of Advertising, John Kim, Senior Director of Advertiser Product Marketing, Yahoo! Search 2007.
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